Madrid, 11 de enero del 2011.-
- The Most Expensive Minute on a Jobsite
Houston, March 16, 2026. In the high-stakes environment of modern skyscraper construction across the Americas, we often mistake motion for progress, yet in my experience at the helm of vertical access strategy, I’ve realized that the most expensive minute on a … - Safety and Productivity on U.S. Construction Sites Regulation, Vertical Access Technologies, and Risk control
Houston, February 25, 2026.- Safety and productivity have become inseparable priorities in the U.S. construction industry. As projects grow in scale, height, and technical complexity, the ability to protect workers while maintaining efficient execution is now a decisive competitive factor. In … - Evolution of the U.S. Construction Market: Public Works vs. Private Cycles, Financing and the Medium Term Outlook
Houston, January 28, 2026.- Over the past two decades working across different construction markets, I have seen firsthand how public and private construction cycles behave very differently. While both are influenced by the broader economy, they respond to distinct drivers, financing … - The Digital Transformation of the Construction Industry
Texas, December 11, 2025.- The construction sector, traditionally characterized by fragmented processes and limited data integration, is now entering a decisive phase of digital maturity. The convergence of advanced technologies such as IoT, BIM, AI, and cloud computing is redefining how … - Managing Employees in a Multinational During the Last Quarter of 2025
Texas, November 11, 2025.- The last quarter of any fiscal year is decisive for multinational corporations. It is a period where short-term operational pressure converges with long-term strategic planning, requiring managers to balance performance, people, and future positioning. In 2025, this challenge …
LUÍS MORRAL, Sales Director - Americas Construction at ALIMAK GROUP 
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