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Safety and Productivity on U.S. Construction Sites Regulation, Vertical Access Technologies, and Risk control

Luís Morral

Houston, February 25, 2026.- Safety and productivity have become inseparable priorities in the U.S. construction industry. As projects grow in scale, height, and technical complexity, the ability to protect workers while maintaining efficient execution is now a decisive competitive factor. In … Continue reading Safety and Productivity on U.S. Construction Sites Regulation, Vertical Access Technologies, and Risk control

Evolution of the U.S. Construction Market: Public Works vs. Private Cycles, Financing and the Medium Term Outlook

Evolution of the U.S. Construction Market: Public Works vs. Private Cycles, Financing and the Medium Term Outlook

Luís Morral

Houston, January 28, 2026.- Over the past two decades working across different construction markets, I have seen firsthand how public and private construction cycles behave very differently. While both are influenced by the broader economy, they respond to distinct drivers, financing … Continue reading Evolution of the U.S. Construction Market: Public Works vs. Private Cycles, Financing and the Medium Term Outlook

Managing Employees in a Multinational

Managing Employees in a Multinational During the Last Quarter of 2025

Luís Morral

Texas, November 11, 2025.- The last quarter of any fiscal year is decisive for multinational corporations. It is a period where short-term operational pressure converges with long-term strategic planning, requiring managers to balance performance, people, and future positioning. In 2025, this challenge … Continue reading Managing Employees in a Multinational During the Last Quarter of 2025

The Current State of Public Infrastructure Construction in Europe Compared to the Rest of the World

The Current State of Public Infrastructure Construction in Europe Compared to the Rest of the World

Luís Morral

Madrid, Setember 15, 2025.- Public infrastructure construction has always been a reliable barometer of economic strength and political ambition. In 2025, the sector is under pressure to deliver not just in terms of physical assets but also in meeting expectations around sustainability, … Continue reading The Current State of Public Infrastructure Construction in Europe Compared to the Rest of the World

Adaptive Leadership in Multicultural Environments

Adaptive Leadership in Multicultural Environments: Balancing Local Sensitivity with Global Vision

Luís Morral

Madrid, August 5, 2025.- In a world where multinational companies operate across borders, time zones, and cultures, leadership cannot follow a one-size-fits-all approach. Success increasingly depends on the ability of executives to adapt their leadership style to local contexts — while … Continue reading Adaptive Leadership in Multicultural Environments: Balancing Local Sensitivity with Global Vision

How Multinational Companies Balance Speed with Control

Organizational Agility and Decentralized Decision-Making: How Multinational Companies Balance Speed with Control

Luís Morral

Madrid, July 21 2025.- In today’s global business environment, multinational companies face increasing pressure to respond quickly to market shifts, customer demands, and operational disruptions. As a result, organizational agility — the ability to move fast, adapt swiftly, and innovate consistently … Continue reading Organizational Agility and Decentralized Decision-Making: How Multinational Companies Balance Speed with Control

The Strategic Value of Transparency in Multinational Management

The Strategic Value of Transparency in Multinational Management

Luís Morral

Madrid, June 9, 2025.-  In today’s global business environment, transparency is no longer a soft value—it is a strategic imperative. For multinational companies, managing operations across borders, cultures, and regulatory frameworks requires a governance model rooted in openness, accountability, and clear … Continue reading The Strategic Value of Transparency in Multinational Management

Latest Trends in the Construction Industry: A Strategic Outlook from Spain

Latest Trends in the Construction Industry: A Strategic Outlook from Spain

Luís Morral

Madrid, May 12, 2025.- As the Country Sales Manager for Spain and Portugal at a multinational company providing solutions for the construction sector, I observe that the Spanish construction sector is undergoing a significant transformation, shaped by the dual forces … Continue reading Latest Trends in the Construction Industry: A Strategic Outlook from Spain

Egocentric Psychopaths in Executive Roles

The Hidden Threat: The Impact of Egocentric Psychopaths in Executive Roles

Luís Morral

Madrid, March 11, 2025.- In the corporate world, leadership is crucial for the success and stability of any organization. However, when individuals with psychopathic tendencies reach executive positions, they can create significant problems for a company’s culture, ethics, and long-term performance. … Continue reading The Hidden Threat: The Impact of Egocentric Psychopaths in Executive Roles

ERP, Keys to choosing and implementing the best ERP in your company

Keys to choosing and implementing the best ERP in your company

Luís Morral

Madrid, December 9, 2024.- Enterprise resource planning software is an essential tool for business management. It is an integrated solution that optimizes processes, centralizes data and improves project management.  Throughout my career, I have experienced three major ERP transitions, each … Continue reading Keys to choosing and implementing the best ERP in your company

Critical Trends Country Sales Manager

2025 Outlook: Critical Trends Every Country Sales Manager Needs to Embrace for success

Luís Morral

Madrid, 7 october, 2024.- As we approach 2025, the role of a Country Sales Manager will continue to evolve, influenced by several key trends that are shaping the broader business landscape. Here are some of the most significant trends that Country … Continue reading 2025 Outlook: Critical Trends Every Country Sales Manager Needs to Embrace for success

construction employers' associations in Europe

What are the demands of the main construction employers’ associations in Europe? (2)

Luís Morral

Madrid, August 5, 2024.- The analysis published last month highlights the demands of the construction employers’ association CECE with the European governments. Below, we highlight the requests of the FIEC employers’ association, more focused on the sustainability of the construction sector … Continue reading What are the demands of the main construction employers’ associations in Europe? (2)

Luis Morral Professional Blog

What are the demands of the main construction employers’ associations in Europe?  (1)

Luís Morral

Madrid, July 15, 2024.- CECE and FIEC are the main construction employers’ associations in Europe. Given the recent holding of the European Elections, both organizations had the opportunity to value their historical demands, which in many cases are similar. Without a … Continue reading What are the demands of the main construction employers’ associations in Europe?  (1)

Ai applications, Revolutionizing the Supply Chain

Revolutionizing the Supply Chain: Profitable AI Applications

Luís Morral

Madrid, June 3, 2024.- Artificial intelligence solutions for the business world, far from being a fad, are today a reliable strategy with positive results, for example, in their application in supply chain management. The Harvard Business Review magazine has published real … Continue reading Revolutionizing the Supply Chain: Profitable AI Applications

Alimak Group, Country Sales Manager Spain and Portugal - Construction at Alimak Group, luis morral

Country Sales Manager Spain and Portugal – Construction at Alimak Group

Luís Morral

Madrid, April 24, 2024 .-      On November 20, 2018 I wrote these lines on my website in response to a new professional challenge in New York:   “I wish you all the best”. This is the phrase that indicates a professional change, being a … Continue reading Country Sales Manager Spain and Portugal – Construction at Alimak Group

technological innovations

Looking forward to technological innovations in the first 24 years of the 21st century

Luís Morral

Madrid, February 21, 2024.- In my current job, as in all those I have held in different construction companies around the world, I am required to be highly aware of technological innovations, especially those that directly impact business management. The personal … Continue reading Looking forward to technological innovations in the first 24 years of the 21st century

Construction, Opportunities for construction companies

The big opportunities for #construction companies: inflation and supply chain

Luís Morral

Madrid, September 4, 2023.-  According to a new and recent survey by InEight, inflation, delays and general disturbances in the supply chain are the biggest challenges confronted by the construction industry today,  The company’s third annual Global Capital Projects Outlook draws … Continue reading The big opportunities for #construction companies: inflation and supply chain

List of keys to find out if your company is thinking about firing you

List of keys to find out if your company is thinking about firing you

Luís Morral

Madrid, November 14, 2022.- The technological and social media giants have unceremoniously fired thousands of workers in the last few hours. A cold email is usually the exit door. However, in many multinationals, small and medium-sized companies, more subtle and cruel … Continue reading List of keys to find out if your company is thinking about firing you