Houston, July 7, 2026.- The construction industry is facing a quiet crisis, and it is happening at the top of the organizational chart. For years, General Managers and Chief Executives across the Americas have treated the “labor shortage” as a temporary … Continue reading Solving the 2026 Talent Deficit
Houston, 15 June 2026.– The conversation around vertical logistics was relegated to the margins of the budget, treated as a necessary but burdensome cost center—a line item where the primary objective was to minimize rental rates or CAPEX. However, as we … Continue reading The Vertical Nervous System: Transforming Construction Hoists from Cost Centers to Data Assets
Houston, 14 May 2026.– For decades, if you wanted to see the industrial heartbeat of North America, you went to Chicago. The Windy City was the undisputed king of logistics, manufacturing, and vertical growth. But as we navigate the first half … Continue reading The Great Re-Shoring: Why Monterrey is the New Chicago
Houston, April 15, 2026.- The economic landscape of the Americas is undergoing a fundamental transformation. In tier-one hubs like New York, Miami, and Austin, the “land-to-value” ratio has reached a tipping point. As urban land prices skyrocket, the horizontal spread is no longer a … Continue reading The Vertical Shift: Optimizing Megacity Development through Automated Transportation Systems
Houston, March 16, 2026. In the high-stakes environment of modern skyscraper construction across the Americas, we often mistake motion for progress, yet in my experience at the helm of vertical access strategy, I’ve realized that the most expensive minute on a … Continue reading The Most Expensive Minute on a Jobsite
Houston, February 25, 2026.- Safety and productivity have become inseparable priorities in the U.S. construction industry. As projects grow in scale, height, and technical complexity, the ability to protect workers while maintaining efficient execution is now a decisive competitive factor. In … Continue reading Safety and Productivity on U.S. Construction Sites Regulation, Vertical Access Technologies, and Risk control
Houston, January 28, 2026.- Over the past two decades working across different construction markets, I have seen firsthand how public and private construction cycles behave very differently. While both are influenced by the broader economy, they respond to distinct drivers, financing … Continue reading Evolution of the U.S. Construction Market: Public Works vs. Private Cycles, Financing and the Medium Term Outlook
Texas, December 11, 2025.- The construction sector, traditionally characterized by fragmented processes and limited data integration, is now entering a decisive phase of digital maturity. The convergence of advanced technologies such as IoT, BIM, AI, and cloud computing is redefining how … Continue reading The Digital Transformation of the Construction Industry
Texas, November 11, 2025.- The last quarter of any fiscal year is decisive for multinational corporations. It is a period where short-term operational pressure converges with long-term strategic planning, requiring managers to balance performance, people, and future positioning. In 2025, this challenge … Continue reading Managing Employees in a Multinational During the Last Quarter of 2025
October 1, 2025.- Today marks a very special moment in my professional journey. After several years developing projects in Europe, I am returning to work in the United States for the whole of the Americas. The USA has already played a … Continue reading Thank you, Alimak Group – Leading the Americas
Madrid, Setember 15, 2025.- Public infrastructure construction has always been a reliable barometer of economic strength and political ambition. In 2025, the sector is under pressure to deliver not just in terms of physical assets but also in meeting expectations around sustainability, … Continue reading The Current State of Public Infrastructure Construction in Europe Compared to the Rest of the World
Madrid, August 5, 2025.- In a world where multinational companies operate across borders, time zones, and cultures, leadership cannot follow a one-size-fits-all approach. Success increasingly depends on the ability of executives to adapt their leadership style to local contexts — while … Continue reading Adaptive Leadership in Multicultural Environments: Balancing Local Sensitivity with Global Vision
Madrid, July 21 2025.- In today’s global business environment, multinational companies face increasing pressure to respond quickly to market shifts, customer demands, and operational disruptions. As a result, organizational agility — the ability to move fast, adapt swiftly, and innovate consistently … Continue reading Organizational Agility and Decentralized Decision-Making: How Multinational Companies Balance Speed with Control
Madrid, June 9, 2025.- In today’s global business environment, transparency is no longer a soft value—it is a strategic imperative. For multinational companies, managing operations across borders, cultures, and regulatory frameworks requires a governance model rooted in openness, accountability, and clear … Continue reading The Strategic Value of Transparency in Multinational Management
Madrid, May 12, 2025.- As the Country Sales Manager for Spain and Portugal at a multinational company providing solutions for the construction sector, I observe that the Spanish construction sector is undergoing a significant transformation, shaped by the dual forces … Continue reading Latest Trends in the Construction Industry: A Strategic Outlook from Spain
Madrid, April 7, 2025.- Executive presence refers to a leader’s ability to project confidence, authority, and charisma, inspiring respect and trust in others. It is not an innate trait but a set of behaviors and skills that can be learned and … Continue reading How to Develop Your Executive Presence
Madrid, March 11, 2025.- In the corporate world, leadership is crucial for the success and stability of any organization. However, when individuals with psychopathic tendencies reach executive positions, they can create significant problems for a company’s culture, ethics, and long-term performance. … Continue reading The Hidden Threat: The Impact of Egocentric Psychopaths in Executive Roles
Madrid, February 11, 2025.- Current trends in business leadership include digital transformation, remote and hybrid work models, and a strong focus on diversity, inclusion, and sustainability. Leaders are increasingly adopting agile strategies, data-driven decision-making, and ethical practices to navigate rapidly evolving markets. … Continue reading Current trends in business leadership
Madrid, 14 January 2025.- My assessment is that mentoring is always a strategic tool. The transfer of knowledge, experience, technological innovations, etc., between the human capital of any company means profitability. However, is it true that today mentoring is in … Continue reading Is mentoring a strategic tool today?
Madrid, December 9, 2024.- Enterprise resource planning software is an essential tool for business management. It is an integrated solution that optimizes processes, centralizes data and improves project management. Throughout my career, I have experienced three major ERP transitions, each … Continue reading Keys to choosing and implementing the best ERP in your company
Madrid, November 14, 2024.- Below, I present a tutorial on Norwegian business culture, sourced from a consultancy, which explores the essence of being a business manager in this country. Drawing from my extensive experience working with Nordic companies and Nordic colleagues … Continue reading Debate on Norwegian business culture
Madrid, 7 october, 2024.- As we approach 2025, the role of a Country Sales Manager will continue to evolve, influenced by several key trends that are shaping the broader business landscape. Here are some of the most significant trends that Country … Continue reading 2025 Outlook: Critical Trends Every Country Sales Manager Needs to Embrace for success
Madrid, September 9, 2024.- The strength of your personal brand today should encourage anybody to ask ChatGPT what it knows about us. In other words, set Google aside and try formulating some simple prompts about your profile to ChatGPT. In my … Continue reading Your Personal Brand: From Google to ChatGPT
Madrid, August 5, 2024.- The analysis published last month highlights the demands of the construction employers’ association CECE with the European governments. Below, we highlight the requests of the FIEC employers’ association, more focused on the sustainability of the construction sector … Continue reading What are the demands of the main construction employers’ associations in Europe? (2)
Madrid, July 15, 2024.- CECE and FIEC are the main construction employers’ associations in Europe. Given the recent holding of the European Elections, both organizations had the opportunity to value their historical demands, which in many cases are similar. Without a … Continue reading What are the demands of the main construction employers’ associations in Europe? (1)
Madrid, June 3, 2024.- Artificial intelligence solutions for the business world, far from being a fad, are today a reliable strategy with positive results, for example, in their application in supply chain management. The Harvard Business Review magazine has published real … Continue reading Revolutionizing the Supply Chain: Profitable AI Applications
Madrid, April 24, 2024 .- On November 20, 2018 I wrote these lines on my website in response to a new professional challenge in New York: “I wish you all the best”. This is the phrase that indicates a professional change, being a … Continue reading Country Sales Manager Spain and Portugal – Construction at Alimak Group
Madrid, March 11, 2024.- Every day we wake up with a new AI (Artificial Intelligence), a new machine learning algorithm that leaves us surprised by the empowerment of computing. However, today, management empowerment, the stage of generating trust among your business … Continue reading Is AI reinventing trust frameworks?
Madrid, February 21, 2024.- In my current job, as in all those I have held in different construction companies around the world, I am required to be highly aware of technological innovations, especially those that directly impact business management. The personal … Continue reading Looking forward to technological innovations in the first 24 years of the 21st century
Madrid, January 29, 2024.- Not surprisingly, the Covid-19 virus has given rise to some other new “viruses”. Some were already present among us and have since proliferated and even grown stronger. Undoubtedly ageism is one of them. Unfortunately, in a prior … Continue reading The persistent “virus” of ageism that afflict us all
Madrid, December 1, 2023.- The integration of cutting-edge technologies such as 3D, BIM, Artificial Intelligence, virtual reality, and mixed reality platforms within the construction industry supply chain stands out as a the most remarkable key success factor for 2024. Additionally, the public … Continue reading Construction Industry Trends (2024)
Madrid, November 3, 2023.- The vast majority of successful CEOs practice small daily routines that help them get energized and start or finish the day in a positive tone. Those who know me are aware that in my case, I´ve always … Continue reading Mastering the Tech CEO daily routine: Blueprint for Success
Madrid, October 19, 2023.- Knowing that is the right time for those that still use them, for preparing and finalizing the 2024 Business Plan and budgets, I have selected several graphs showing the 2023 world economic development and the 2024 projections … Continue reading A look at global trade in 2024
Madrid, September 4, 2023.- According to a new and recent survey by InEight, inflation, delays and general disturbances in the supply chain are the biggest challenges confronted by the construction industry today, The company’s third annual Global Capital Projects Outlook draws … Continue reading The big opportunities for #construction companies: inflation and supply chain
Madrid, August 3, 2023.- The world is constantly changing, and we must change with it, how many times we have heard these words and didn´t get the message. Current enterprises scale of values and the economic dynamic environment is inviting many … Continue reading The 50 years old threshold for top managers
Madrid, July 14, 2023.- Workplace culture plays a vital role in the overall performance and satisfaction of employees in an organization. It is the personality and character defining your organization, hence it’s one of the most significant factors that employees consider … Continue reading A healthy workplace culture: The cornerstone of success
Madrid, June 6, 2023.- There are personal and professional skills that a CEO cannot learn at university or at a business school. There are borders, red lines, known to all of us. Laws, ethics, respect for everyone, good practices, traditional and … Continue reading CEO Theranos, Elizabeth Holmes: From Silicon Valley darling to prison for 11 years
Madrid, May 10, 2023.- Perhaps the best way to discover the benefits of ChatGPT technology in your company is the trial and error method. That is, try different applications and tools until you find the one that makes your business more … Continue reading ChatGPT technology: Will it make business management smarter?
Madrid, April 20, 2023.- A CEO who has managed to lead the auto industry towards electrification. A CEO who started the race of private space flights and services and even making us dream of colonizing Mars. A CEO who has acquired … Continue reading What should the new CEOs rescue from Elon Musk’s management?
LUÍS MORRAL, Sales Director - Americas Construction at ALIMAK GROUP 
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