Madrid, 8 de diciembre del 2020.- El capitalismo nunca duerme. A pesar de sufrir la mayor pandemia sanitaria y recesión mundial de los últimos 100 años, la región Asia Pacífico ha dado un golpe en la mesa para firmar el mayor tratado de libre comercio. ¿Qué ocurrirá en 2021, 2022, 2023…?. El liderazgo económico mundial tiene nombres asiáticos a corto, medio plazo.
Las nuevas generaciones de emprendedores quizás estudien su carreras universitarias en China, Cora del Sur o Australia para conocer las razones de su actual éxito. Quizás la compañías deberán ampliar sus mercados hacia Asia-Pacífico para alcanzar aceptables niveles de rentabilidad. ¿Y este liderazgo económico tendrá consecuencias en los equilibrios geopolíticos?. En fin, para que los vivimos en continua incertidumbre, conocer países de prosperidad y certidumbre, es toda una inspiración. La noticia ha sido la siguiente:
Los mandatarios de una quincena de países de Asia-Pacífico han firmado el pasado mes de noviembre la creación de la Asociación Económica Integral Regional (RCEP), el mayor tratado de libre comercio del mundo.
El acuerdo, firmado virtualmente debido a la pandemia de la COVID-19, incluye a China, Japón, Corea del Sur, Australia y Nueva Zelanda, así como a los diez países de la Asociación de Naciones del Sudeste Asiático (ASEAN).
El tratado, que no incluye a Estados Unidos, supone un tercio de la economía global y un mercado de unos 2.300 millones de personas.
El acuerdo fue rubricado virtualmente en el marco de la cumbre de líderes de la ASEAN, formada por Birmania (Myanmar), Brunéi, Camboya, Filipinas, Indonesia, Laos, Malasia, Singapur, Tailandia y Vietnam.
La RCEP comenzó a negociarse en 2012 como una iniciativa de la ASEAN con aquellos países con los que ya tenía tratados de libre comercio (TLC): Australia, China, Corea del Sur, Japón, India y Nueva Zelanda.
Sin embargo, India decidió desmarcarse del acuerdo el año pasado ante el temor de verse inundada de productos más baratos, principalmente de China.
El “megacuerdo” rebajará los aranceles hasta el 90 por ciento y aborda asuntos como la economía digital, las inversiones y la propiedad intelectual, aunque no contiene regulaciones sobre los derechos laborales y el medio ambiente. Los expertos opinan que el tratado permitirá activar la economía y acelerar la recuperación tras el impacto de la pandemia de la covid-19 en los países de la región.
han criticado la RCEP por dar prioridad a los intereses de las multinacionales y desproteger a los pequeños productores, principalmente en el sector agrícola.
El presidente chino, Xi Jinping, ha hecho hoy una encendida defensa de la apertura económica y el multilaterialismo frente al proteccionismo de otros países para garantizar la recuperación económica tras la pandemia de covid-19.
“El proteccionismo y el unilateralismo están creciendo. Pero China no se ha detenido en su apertura. De hecho, hemos dado más pasos en nuestras políticas para abrir aún más el país”, ha señalado el líder chino durante su discurso en el Foro de Cooperación Económica Asia-Pacífico (APEC), organizado este año por Malasia, pero celebrado de forma virtual por la pandemia.
El presidente, que ha participado en una sesión previa a la cumbre de líderes del mañana, descarta que China se “desconecte” del resto de economías mundiales y criticó que el proteccionismo, las intimidaciones y las reacciones negativas a la globalización económica “añaden riesgo e incertidumbre a la economía mundial”.
“China está muy integrada en la economía global y en el sistema internacional. No revertiremos nuestro rumbo ni iremos contra nuestra tendencia histórica desconectándonos o formando un círculo pequeño para dejar fuera a los demás. La apertura permite a un país avanzar y el aislamiento lo frena”, advierte.
Esta nueva fase se asentará en la expansión de la demanda doméstica, en el desarrollo científico y tecnológico y en la profundización de las reformas para dinamizar el mercado.
China ha ganado influencia en la región con la firma el pasado domingo de la Asociación Económica Integral Regional (RCEP), el mayor tratado de libre comercio del mundo, que también incluye Japón, Corea del Sur, Australia, Nueva Zelanda y a los diez países de la Asociación de Naciones del Sudeste Asiático (ASEAN).
- He rise of AI-Agent networks on the interconnected job site
Houston, August 28, 2026.- For the past decade, digitalization in the construction sector has followed a predictable roadmap: deploy a cloud-based project management platform, equip field teams with tablets, connect heavy machinery via basic telematics, and aggregate the resulting data into an executive dashboard. While this centralized approach improved visibility, it introduced a new bottleneck for… Read more: He rise of AI-Agent networks on the interconnected job site - Solving the 2026 Talent Deficit
Houston, July 7, 2026.- The construction industry is facing a quiet crisis, and it is happening at the top of the organizational chart. For years, General Managers and Chief Executives across the Americas have treated the “labor shortage” as a temporary roadblock—a cyclical challenge that would resolve itself with the next economic shift. It is now 2026,… Read more: Solving the 2026 Talent Deficit - The Vertical Nervous System: Transforming Construction Hoists from Cost Centers to Data Assets
Houston, 15 June 2026.– The conversation around vertical logistics was relegated to the margins of the budget, treated as a necessary but burdensome cost center—a line item where the primary objective was to minimize rental rates or CAPEX. However, as we navigate the complexities of 2026, the paradigm has undergone a radical shift where the hoist… Read more: The Vertical Nervous System: Transforming Construction Hoists from Cost Centers to Data Assets - The Great Re-Shoring: Why Monterrey is the New Chicago
Houston, 14 May 2026.– For decades, if you wanted to see the industrial heartbeat of North America, you went to Chicago. The Windy City was the undisputed king of logistics, manufacturing, and vertical growth. But as we navigate the first half of 2026, the compass has shifted decisively south. Today, that same industrial electricity is vibrating… Read more: The Great Re-Shoring: Why Monterrey is the New Chicago - The Vertical Shift: Optimizing Megacity Development through Automated Transportation Systems
Houston, April 15, 2026.- The economic landscape of the Americas is undergoing a fundamental transformation. In tier-one hubs like New York, Miami, and Austin, the “land-to-value” ratio has reached a tipping point. As urban land prices skyrocket, the horizontal spread is no longer a viable financial model. The future is indisputably vertical. However, as we push further into the… Read more: The Vertical Shift: Optimizing Megacity Development through Automated Transportation Systems - The Most Expensive Minute on a Jobsite
Houston, March 16, 2026. In the high-stakes environment of modern skyscraper construction across the Americas, we often mistake motion for progress, yet in my experience at the helm of vertical access strategy, I’ve realized that the most expensive minute on a jobsite is the one spent waiting for a hoist that isn’t there. For decades, the… Read more: The Most Expensive Minute on a Jobsite - Safety and Productivity on U.S. Construction Sites Regulation, Vertical Access Technologies, and Risk control
Houston, February 25, 2026.- Safety and productivity have become inseparable priorities in the U.S. construction industry. As projects grow in scale, height, and technical complexity, the ability to protect workers while maintaining efficient execution is now a decisive competitive factor. In the United States, this evolution is strongly influenced by regulatory pressure, labor market constraints, and… Read more: Safety and Productivity on U.S. Construction Sites Regulation, Vertical Access Technologies, and Risk control - Evolution of the U.S. Construction Market: Public Works vs. Private Cycles, Financing and the Medium Term Outlook
Houston, January 28, 2026.- Over the past two decades working across different construction markets, I have seen firsthand how public and private construction cycles behave very differently. While both are influenced by the broader economy, they respond to distinct drivers, financing structures, and risk dynamics. Understanding these differences is increasingly important as the U.S. construction market… Read more: Evolution of the U.S. Construction Market: Public Works vs. Private Cycles, Financing and the Medium Term Outlook - The Digital Transformation of the Construction Industry
Texas, December 11, 2025.- The construction sector, traditionally characterized by fragmented processes and limited data integration, is now entering a decisive phase of digital maturity. The convergence of advanced technologies such as IoT, BIM, AI, and cloud computing is redefining how projects are managed, monitored, and optimized—from the field level to the executive boardroom. The transition… Read more: The Digital Transformation of the Construction Industry - Managing Employees in a Multinational During the Last Quarter of 2025
Texas, November 11, 2025.- The last quarter of any fiscal year is decisive for multinational corporations. It is a period where short-term operational pressure converges with long-term strategic planning, requiring managers to balance performance, people, and future positioning. In 2025, this challenge is amplified by evolving workforce expectations, macroeconomic uncertainty, and the growing importance of agile leadership.… Read more: Managing Employees in a Multinational During the Last Quarter of 2025 - Thank you, Alimak Group – Leading the Americas
October 1, 2025.- Today marks a very special moment in my professional journey. After several years developing projects in Europe, I am returning to work in the United States for the whole of the Americas. The USA has already played a significant role in my career and now welcomes me back with new opportunities and challenges.… Read more: Thank you, Alimak Group – Leading the Americas - The Current State of Public Infrastructure Construction in Europe Compared to the Rest of the World
Madrid, Setember 15, 2025.- Public infrastructure construction has always been a reliable barometer of economic strength and political ambition. In 2025, the sector is under pressure to deliver not just in terms of physical assets but also in meeting expectations around sustainability, efficiency, and digitalization. For multinational companies active in this sector, understanding the contrasting dynamics between… Read more: The Current State of Public Infrastructure Construction in Europe Compared to the Rest of the World - Adaptive Leadership in Multicultural Environments: Balancing Local Sensitivity with Global Vision
Madrid, August 5, 2025.- In a world where multinational companies operate across borders, time zones, and cultures, leadership cannot follow a one-size-fits-all approach. Success increasingly depends on the ability of executives to adapt their leadership style to local contexts — while maintaining a cohesive global direction. This is where adaptive leadership becomes crucial. It involves reading cultural cues,… Read more: Adaptive Leadership in Multicultural Environments: Balancing Local Sensitivity with Global Vision - Organizational Agility and Decentralized Decision-Making: How Multinational Companies Balance Speed with Control
Madrid, July 21 2025.- In today’s global business environment, multinational companies face increasing pressure to respond quickly to market shifts, customer demands, and operational disruptions. As a result, organizational agility — the ability to move fast, adapt swiftly, and innovate consistently — has become a strategic imperative. A core challenge arises: how can large, complex organizations promote… Read more: Organizational Agility and Decentralized Decision-Making: How Multinational Companies Balance Speed with Control - The Strategic Value of Transparency in Multinational Management
Madrid, June 9, 2025.- In today’s global business environment, transparency is no longer a soft value—it is a strategic imperative. For multinational companies, managing operations across borders, cultures, and regulatory frameworks requires a governance model rooted in openness, accountability, and clear communication. As organizations become more complex and exposed to global scrutiny, transparency strengthens resilience, improves… Read more: The Strategic Value of Transparency in Multinational Management - Latest Trends in the Construction Industry: A Strategic Outlook from Spain
Madrid, May 12, 2025.- As the Country Sales Manager for Spain and Portugal at a multinational company providing solutions for the construction sector, I observe that the Spanish construction sector is undergoing a significant transformation, shaped by the dual forces of sustainability and technological innovation. The industry is responding to new environmental regulations, digital tools,… Read more: Latest Trends in the Construction Industry: A Strategic Outlook from Spain - How to Develop Your Executive Presence
Madrid, April 7, 2025.- Executive presence refers to a leader’s ability to project confidence, authority, and charisma, inspiring respect and trust in others. It is not an innate trait but a set of behaviors and skills that can be learned and developed. Key Components of Executive Presence 1.Gravitas: The ability to project confidence, poise, and determination.… Read more: How to Develop Your Executive Presence - The Hidden Threat: The Impact of Egocentric Psychopaths in Executive Roles
Madrid, March 11, 2025.- In the corporate world, leadership is crucial for the success and stability of any organization. However, when individuals with psychopathic tendencies reach executive positions, they can create significant problems for a company’s culture, ethics, and long-term performance. Next, I analyze the impact of egocentric psychopaths in leadership roles, their characteristics, and how… Read more: The Hidden Threat: The Impact of Egocentric Psychopaths in Executive Roles - Current trends in business leadership
Madrid, February 11, 2025.- Current trends in business leadership include digital transformation, remote and hybrid work models, and a strong focus on diversity, inclusion, and sustainability. Leaders are increasingly adopting agile strategies, data-driven decision-making, and ethical practices to navigate rapidly evolving markets. · Digital Transformation:Leaders are integrating advanced technologies such as AI, cloud computing, and big data analytics… Read more: Current trends in business leadership - Is mentoring a strategic tool today?
Madrid, 14 January 2025.- My assessment is that mentoring is always a strategic tool. The transfer of knowledge, experience, technological innovations, etc., between the human capital of any company means profitability. However, is it true that today mentoring is in a stage of growth as stated by the JLL Research Consulting Firm in the following… Read more: Is mentoring a strategic tool today? - Keys to choosing and implementing the best ERP in your company
Madrid, December 9, 2024.- Enterprise resource planning software is an essential tool for business management. It is an integrated solution that optimizes processes, centralizes data and improves project management. Throughout my career, I have experienced three major ERP transitions, each providing valuable insights into the transformative power and challenges of these systems. ERP (Enterprise Resource… Read more: Keys to choosing and implementing the best ERP in your company - Debate on Norwegian business culture
Madrid, November 14, 2024.- Below, I present a tutorial on Norwegian business culture, sourced from a consultancy, which explores the essence of being a business manager in this country. Drawing from my extensive experience working with Nordic companies and Nordic colleagues and having overseen the Nordic region during my tenure at NMHG, I find this evaluation… Read more: Debate on Norwegian business culture - 2025 Outlook: Critical Trends Every Country Sales Manager Needs to Embrace for success
Madrid, 7 october, 2024.- As we approach 2025, the role of a Country Sales Manager will continue to evolve, influenced by several key trends that are shaping the broader business landscape. Here are some of the most significant trends that Country Sales Managers should be aware of: ### 1. **Digital Transformation and AI Integration** – **AI… Read more: 2025 Outlook: Critical Trends Every Country Sales Manager Needs to Embrace for success - Your Personal Brand: From Google to ChatGPT
Madrid, September 9, 2024.- The strength of your personal brand today should encourage anybody to ask ChatGPT what it knows about us. In other words, set Google aside and try formulating some simple prompts about your profile to ChatGPT. In my case, the results have been thorough and highly accurate. By the way, the links to… Read more: Your Personal Brand: From Google to ChatGPT - What are the demands of the main construction employers’ associations in Europe? (2)
Madrid, August 5, 2024.- The analysis published last month highlights the demands of the construction employers’ association CECE with the European governments. Below, we highlight the requests of the FIEC employers’ association, more focused on the sustainability of the construction sector in the following 10 points: 1) Ensuring an adequate framework for public procurement: FIEC argued that… Read more: What are the demands of the main construction employers’ associations in Europe? (2) - What are the demands of the main construction employers’ associations in Europe? (1)
Madrid, July 15, 2024.- CECE and FIEC are the main construction employers’ associations in Europe. Given the recent holding of the European Elections, both organizations had the opportunity to value their historical demands, which in many cases are similar. Without a doubt, it is a text that I have divided into two installments, to focus our… Read more: What are the demands of the main construction employers’ associations in Europe? (1)
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