NY, May 13, 2019.Two years ago I read that a chef had fed a million people in Puerto Rico after the passage of a devastating hurricane. Immediately I qualified it as a good, and punctual, act of corporate social responsibility of an entrepreneur. But this same chef, two years later, has fed thousands of officials from the United States, after the closure of the Government. And now this chef is one of the most influential according to Time magazine. He has created World Central Kitchen and they remember his story, how they were born with these words:
José Andrés founded World Central Kitchen after the devastating 2010 earthquake in Haiti with the belief that food can be an agent of change. We have expanded globally and have developed into a group of chefs creating smart solutions to hunger and poverty.
Today, World Central Kitchen uses the expertise of its Chef Network to empower people to be part of the solution, with a focus on health, education, jobs, and social enterprise.
- Health: Cleaner cooking with clean cook stoves and food safety/sanitation training.
- Education: School kitchens to support feeding programs that encourage school attendance and provide a source of sustainable revenue for the school.
- Jobs: Culinary training to elevate the hospitality workforce, increase earnings, enhance quality of life, and strengthen Haiti’s economy.
- Social Enterprise: Food ventures that increase income, create jobs, and provide transferable vocational skills to low-income communities.
Since our inception, our work has affected communities in Brazil, Cambodia, Cuba, Dominican Republic, Haiti, Nicaragua, Zambia, and the United States.Join us as we use the power of food to empower communities and strengthen economies.WCK is a registered 501(c)3 non-profit organization.
Undoubtedly, this NGO should be a source of inspiration for corporate social responsibility policies of thousands of companies. Because so important is the initiative of chef José Andrés, as the theoretical description of Scott Krohn of the most conventional types of CSR:
Environmental Sustainability Initiatives
Environmental sustainability initiatives enacted by businesses generally focus on two main areas: limiting pollution and reducing greenhouse gases. As the awareness of environmental issues grows, businesses that take steps to reduce air, land and water pollution can increase their standing as good corporate citizens while also benefiting society as a whole. For example, Cisco Systems, a multinational technology company, has taken a variety of steps to reduce its carbon footprint, including the installation of photovoltaic systems at production facilities and developing platforms that allow employees to work from remote locations rather than commuting to the office.
Direct Philanthropic Giving
Philanthropic initiatives include the donation of time, money or resources to charities and organizations at local, national or international levels. These donations can be directed to a variety of worthy causes including human rights, national disaster relief, clean water and education programs in underdeveloped countries. For example, Microsoft co-founder Bill Gates has donated billions of dollars to the Bill and Melinda Gates Foundation, which supports numerous causes including education, the eradication of malaria and agricultural development. In 2014, Bill Gates was the single largest giver in the world, donating $1.5 billion in Microsoft stock to the Bill and Melinda Gates Foundation.
Ethical Business Practices
The primary focus on ethics is to provide fair labor practices for businesses’ employees as well as the employees of their suppliers. Fair business practices for employees include equal pay for equal work and living wage compensation initiatives. Ethical labor practices for suppliers include the use of products that have been certified as meeting fair trade standards. For example, Ben and Jerry’s Ice Cream uses fair trade-certified ingredients like sugar, cocoa, vanilla, coffee and bananas.
Focus on Economic Responsibility
Economic responsibility focuses on practices that facilitate the long-term growth of the business, while also meeting the standards set for ethical, environmental and philanthropic practices. By balancing economic decisions with their overall effects on society, businesses can improve their operations while also engaging in sustainable practices. An example of economic responsibility is when a company modifies its manufacturing processes to include recycled products, which could benefit the company by potentially lowering the cost of materials and also benefit society by consuming fewer resources. Sustainability and corporate social responsibility initiatives will continue to be prevalent in years to come.
From the theory to the practice: