Business leaders and how to take the #digital revolution

Britain, December 03, 2015.- The birth of the second smartphone was in 2007 with the iPhone has marked the recent digital revolution. The enormous potential of this small device in our pocket 24 hours, Monday through Sunday, has changed our personal and professional lives. In this sense, I just read an interesting analysis of business and technology leaders in the Board & Leadership. I note your comment here for your main arguments:

The world has changed dramatically over the past two decades. Now, companies must re-think what type of people they need at the top.That is according to senior members of Odgers Berndtson. The members recently joined Executive Grapevine at a roundtable discussion. The discussion was about how companies can meet the changes in the business world caused by the technological revolution.Lisa Telford is the Head of Media and Entertainment Practise at the executive search firm. She believed that the responsibilities of current roles will have to change. For instance, she claimed that Chief Marketing Officers will spend more on technology by 2017 than companies’ Chief Information Officers. Telford said that much of companies IT budgets are spent on things like marketing.Telford continued: “That begs the question, what do you want from a CMO these days? Last year, the Harvard Business Review predicted the rise of the Chief Marketing Technologist. Creativity is important, but you need a strategist with an understanding of how technology can be used to meet objectives.“Looking ahead, marketing is focused ever more on customer engagement through content and communication. Professionals in this sector must create a single view through a multi-channel presence that works seamlessly for customers.“ But while existing roles may change, new executive roles may be created to meet the changing world of business too. Telford continued: “The roles are certainly changing and will continue to do so which will be reflected in changing titles and areas of responsibility. I think the Chief Marketing Technologist, Chief Data Officer, Chief Digital Anthropologist, Customer Insight and Informatics Directors could become more frequent.” She also predicted the rise of Chief Customer Engagement Officers and Chief Customer Experience Officers. They would have responsibility for acquisition and repentino. “Consumers have never had so much power and choice or such an abundance of available information,” Telford continued. “Therefore, organisations which are focused on their product and services and make less investment in consumer insights will lose out to those who invest in this critical area. Every company is now a content company and consumer businesses need to match their online/offline experience. So, customer experience will continue to be a trend in hiring for a while.” Martin Noakes is a Partner of Technology at Odgers Berndston. He agreed: “There is no such thing as a communications company anymore. Telcos and communication providers are now becoming lifestyle service organisations. For example BT now provides premiership football, with fixed and mobile services and an abundance of content-rich products for consumers.”

The giant computer maker Dell has starred in the largest purchase of technological history and its CEO, Michael Dell, explains why: 

I’d like your ratings, your reflections on these analyzes and statements on the consequences for managing a business.

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