Uber: From technological innovation to resignations and management scandals

Last July publish in this Blog a case of successful management like Apple. In August I bring a business case with less success: Uber. The technological giants carry out negotiations that appear in all business schools. Some are examples of management to study and draw positive conclusions when managing multinationals. However, business failures sometimes also serve to draw conclusions from what should not be done. Uber has a dubious reputation in many countries because he enters as “an elephant in a hardware store”. I say this with all due respect, of course. I read this information from the New York Times that seems to me the most fair to Uber’s business reality

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Apple: Building the first global company from a pirate flag

The technological sector is not one of the economic sectors in which I have professional experience. Rather the construction sector and logistics. However, I have followed Apple’s entrepreneurial trajectory because of its particular birth, growth, decline and resurrection.