Uber: From technological innovation to resignations and management scandals

Last July publish in this Blog a case of successful management like Apple. In August I bring a business case with less success: Uber. The technological giants carry out negotiations that appear in all business schools. Some are examples of management to study and draw positive conclusions when managing multinationals. However, business failures sometimes also serve to draw conclusions from what should not be done. Uber has a dubious reputation in many countries because he enters as “an elephant in a hardware store”. I say this with all due respect, of course. I read this information from the New York Times that seems to me the most fair to Uber’s business reality Continue reading Uber: From technological innovation to resignations and management scandals

Apple: Building the first global company from a pirate flag

UK, July 15, 2017.- It´s very easy to select one example of good business management and one of bad business management. A glance by the economic press is enough to see daily news of the top executives of multinationals, and small and medium-sized companies.

Continue reading “Apple: Building the first global company from a pirate flag”