Texas, December 11, 2025.- The construction sector, traditionally characterized by fragmented processes and limited data integration, is now entering a decisive phase of digital maturity. The convergence of advanced technologies such as IoT, BIM, AI, and cloud computing is redefining how … Continue reading The Digital Transformation of the Construction Industry
Texas, November 11, 2025.- The last quarter of any fiscal year is decisive for multinational corporations. It is a period where short-term operational pressure converges with long-term strategic planning, requiring managers to balance performance, people, and future positioning. In 2025, this challenge … Continue reading Managing Employees in a Multinational During the Last Quarter of 2025
October 1, 2025.- Today marks a very special moment in my professional journey. After several years developing projects in Europe, I am returning to work in the United States for the whole of the Americas. The USA has already played a … Continue reading Thank you, Alimak Group – Leading the Americas
Madrid, Setember 15, 2025.- Public infrastructure construction has always been a reliable barometer of economic strength and political ambition. In 2025, the sector is under pressure to deliver not just in terms of physical assets but also in meeting expectations around sustainability, … Continue reading The Current State of Public Infrastructure Construction in Europe Compared to the Rest of the World
Madrid, August 5, 2025.- In a world where multinational companies operate across borders, time zones, and cultures, leadership cannot follow a one-size-fits-all approach. Success increasingly depends on the ability of executives to adapt their leadership style to local contexts — while … Continue reading Adaptive Leadership in Multicultural Environments: Balancing Local Sensitivity with Global Vision
Madrid, July 21 2025.- In today’s global business environment, multinational companies face increasing pressure to respond quickly to market shifts, customer demands, and operational disruptions. As a result, organizational agility — the ability to move fast, adapt swiftly, and innovate consistently … Continue reading Organizational Agility and Decentralized Decision-Making: How Multinational Companies Balance Speed with Control
Madrid, June 9, 2025.- In today’s global business environment, transparency is no longer a soft value—it is a strategic imperative. For multinational companies, managing operations across borders, cultures, and regulatory frameworks requires a governance model rooted in openness, accountability, and clear … Continue reading The Strategic Value of Transparency in Multinational Management
Madrid, May 12, 2025.- As the Country Sales Manager for Spain and Portugal at a multinational company providing solutions for the construction sector, I observe that the Spanish construction sector is undergoing a significant transformation, shaped by the dual forces … Continue reading Latest Trends in the Construction Industry: A Strategic Outlook from Spain
Madrid, April 7, 2025.- Executive presence refers to a leader’s ability to project confidence, authority, and charisma, inspiring respect and trust in others. It is not an innate trait but a set of behaviors and skills that can be learned and … Continue reading How to Develop Your Executive Presence
Madrid, March 11, 2025.- In the corporate world, leadership is crucial for the success and stability of any organization. However, when individuals with psychopathic tendencies reach executive positions, they can create significant problems for a company’s culture, ethics, and long-term performance. … Continue reading The Hidden Threat: The Impact of Egocentric Psychopaths in Executive Roles
Madrid, February 11, 2025.- Current trends in business leadership include digital transformation, remote and hybrid work models, and a strong focus on diversity, inclusion, and sustainability. Leaders are increasingly adopting agile strategies, data-driven decision-making, and ethical practices to navigate rapidly evolving markets. … Continue reading Current trends in business leadership
Madrid, 14 January 2025.- My assessment is that mentoring is always a strategic tool. The transfer of knowledge, experience, technological innovations, etc., between the human capital of any company means profitability. However, is it true that today mentoring is in … Continue reading Is mentoring a strategic tool today?
Madrid, November 14, 2024.- Below, I present a tutorial on Norwegian business culture, sourced from a consultancy, which explores the essence of being a business manager in this country. Drawing from my extensive experience working with Nordic companies and Nordic colleagues … Continue reading Debate on Norwegian business culture
Madrid, August 5, 2024.- The analysis published last month highlights the demands of the construction employers’ association CECE with the European governments. Below, we highlight the requests of the FIEC employers’ association, more focused on the sustainability of the construction sector … Continue reading What are the demands of the main construction employers’ associations in Europe? (2)
Madrid, June 3, 2024.- Artificial intelligence solutions for the business world, far from being a fad, are today a reliable strategy with positive results, for example, in their application in supply chain management. The Harvard Business Review magazine has published real … Continue reading Revolutionizing the Supply Chain: Profitable AI Applications
Madrid, March 11, 2024.- Every day we wake up with a new AI (Artificial Intelligence), a new machine learning algorithm that leaves us surprised by the empowerment of computing. However, today, management empowerment, the stage of generating trust among your business … Continue reading Is AI reinventing trust frameworks?
Madrid, February 21, 2024.- In my current job, as in all those I have held in different construction companies around the world, I am required to be highly aware of technological innovations, especially those that directly impact business management. The personal … Continue reading Looking forward to technological innovations in the first 24 years of the 21st century
Madrid, August 3, 2023.- The world is constantly changing, and we must change with it, how many times we have heard these words and didn´t get the message. Current enterprises scale of values and the economic dynamic environment is inviting many … Continue reading The 50 years old threshold for top managers
Madrid, May 10, 2023.- Perhaps the best way to discover the benefits of ChatGPT technology in your company is the trial and error method. That is, try different applications and tools until you find the one that makes your business more … Continue reading ChatGPT technology: Will it make business management smarter?
Madrid, April 20, 2023.- A CEO who has managed to lead the auto industry towards electrification. A CEO who started the race of private space flights and services and even making us dream of colonizing Mars. A CEO who has acquired … Continue reading What should the new CEOs rescue from Elon Musk’s management?
Madrid, October 13, 2022.- We all know that success is only achieved by teams with a strong structure and working in a very supportive context but how about if you are stuck in your team having to work with someone(s) … Continue reading Can we do anything and change it into a win-win situation?
Madrid, August 3, 2022.- Do consumers want our brands to bill trillions or for them to listen to us, give us technical support and give us the best personal treatment? It’s just a question. The big technology companies are living their … Continue reading Microsoft, Amazon and Tesla will hit $5 trillion valuations soon
Madrid, April 19, 2022.- In today’s world Mental Health is one of our main assets. We should take care and properly manage it in every home, company, institution, or group. I had previously published an article on this website about … Continue reading The care and management of our mental health is one of the keys for current and future generations
LA, March 15, 2022.- American construction companies are suffering not only from raw materials shortages but also from a severe lack of skilled workers. The effects of the global Pandemic, already on their third year, and the instability of international trade are … Continue reading Technological trends in american construction: Major investment works in California
Madrid, October 6, 2021.- The future of construction implies attracting young talents with great technological skills including any type of software (BIM) and hardware. For this reason, what I have just read in the magazine California Construction News is great news: … Continue reading Great News: Build California E-Cademy introduces young students to construction industry
Madrid, October 27, 2020.- In the current difficult circumstances of today and for all companies operating in developed economies around the world, the management of compliance is experiencing a decisive development period which might become critical for their survival. The Covid19 pandemic still lacks a clear horizon of certainties, with no date for its eradication and its coexistence among human beings as just another virus.
Continue reading “The Crossroads of Managing Compliance”
Client to client and listen carefully. Organizing a specialized seminar requires competent professionals, many hours of work, enthusiasm and the collaboration of the entire company. This is what happened with an event we held at Doka UK: “Case study high-rise event 2018: Understanding how to Build Higher, Faster & Safer”. Continue reading Case study high-rise event 2018: Understanding how to Build Higher, Faster & Safer
UK, March 14, 2018.- All knowledge of the world of human beings, we have to click away. Every second, every minute, every day we have the freedom to read, listen, see, share, comment on any historical event, any current event, any strategy, any business key. We have the immense fortune of having the key of knowledge in our pocket. We just have to worry about having Wi-Fi and enough battery. This historical stage is resolved in the talent of each human being, each woman and each man. An added value built from familiar knowledge, and the circles of people that surround us in student life, or in an early working life.
Continue reading “Keys to Management under the prism of reinvention at the minute”
UK, March 7, 2018.- “It is in the interest of the world including Asia that an open Europe be upheld” commences the second paragraph of this letter to the UK and the EU published on the Japanese Ministry of Foreign Affairs webpage (mofa.go.com) and published in September 2016, this letter is still relevant today as all the stated uncertainties remain.
UK, February 23, 2018.- China, a country with 1,000 million citizens, is already synonymous with colossal construction and engineering projects. Some works that we do not see in the United States or in Europe. Today, I highlight the construction of the largest bridge in the world with an extension of 55 kilometers between the towns of Hong Kong-Zhuhai-Macao. It is truly extraordinary to see videos about his birth over the past decade. Especially the video of the construction company Bouygues explaining the different construction technologies for bridges. For lovers of civil engineering great works this video is a delight:
UK, February 14, 2018.- I have the great fortune of being Managing Director of Doka UK and Doka Ireland. Doka is a multinational company specializing in formwork solutions for large infrastructures, for decades. For this reason, I need reliable information on trends and forecasts on the construction sector in the UK. And sometimes it’s not easy, because there are unforeseen variables, there are unexpected news that can change business prospects. Below I summarize the information that I was able to read in generic media, and specialized in construction. Perhaps the present has already passed, but perhaps we can find some light for the horizon of the coming months.
Continue reading “Looking for reliable data for the UK construction sector in 2018”
My conclusion is that the big meetings with political and business leaders, the great regional or world summits, are important and can point to trucks of solutions for complex problems. However, the big conclusions need to be built in each country, in each company and in each household. Continue reading What´s the real influence of the World Economic Forum in Davos?
UK, January 13, 2018.- Crazy ideas, no, technological revolution in the construction industry. We can foresee for real a new era in construction, design and planning put together in 4d virtual reality for massive efficiency improvements.
UK, November 14, 2017.- You will agree with me on this assessment: “The British exit of the European Union is the most significant economic demerger between major economies since the Second World War and much about the forthcoming process of transitioning out of the EU has no precedent. But we know already that both the UK and the EU will be significantly changed by what is about to unfold”.
On March 29, 2019, at 13:00 GMT, UK will de facto leave the European Union, as announced by the Prime Minister, Theresa May. We will record the real effects of Brexit as of this date. For the time being, it is necessary to be informed and to the extent possible to anticipate the consequences.”.
Last July publish in this Blog a case of successful management like Apple. In August I bring a business case with less success: Uber. The technological giants carry out negotiations that appear in all business schools. Some are examples of management to study and draw positive conclusions when managing multinationals. However, business failures sometimes also serve to draw conclusions from what should not be done. Uber has a dubious reputation in many countries because he enters as “an elephant in a hardware store”. I say this with all due respect, of course. I read this information from the New York Times that seems to me the most fair to Uber’s business reality Continue reading Uber: From technological innovation to resignations and management scandals
UK, July 17, 2017.- Prizes awarded by the specialized press of an economic sector have a great prestige and reputation. They usually have a jury formed by great professionals very demanding in the selection of the winners. The company I work in, Doka UK, has received the Commercial Innovation of Year Award from Construction News magazine. Great news for all managers and employees of Doka UK because it means great support for the new business strategy since the end of 2015. Construction News has published the reasons for the Doka UK Award:
UK, July 15, 2017.- It´s very easy to select one example of good business management and one of bad business management. A glance by the economic press is enough to see daily news of the top executives of multinationals, and small and medium-sized companies.
Continue reading “Apple: Building the first global company from a pirate flag”
UK, June 14, 2017.- The uncertainty generated by the negotiation of Brexit with the European Union has led to numerous studies, reports, assessments and projections on what will actually happen to the British economy, and in particular the construction sector in which I currently develop (Doka UK and Doka Ireland). For these reasons, I have had the opportunity to read the following analysis of Reuters and I think it may be interesting for professionals in any economic sector:
UK, May 10, 2017.- The first industrial revolution came about thanks to the steam engine. It happened to him the second revolution derived from the electrical energy. The third industrial revolution came with the computer age. And we are already living the fourth industrial revolution, 4.0, with the digital transformation of economic processes. This present looks like the future drawn a few years ago. However, it seems to accelerate, for example, in labor material. In the next decade, several professional profiles may disappear by robots or computer logarithms. Martin Boehm, Dean of IE Business School, anticipated:
Continue reading “#Jobs of the #future travel with great speed to the present”
LUÍS MORRAL, Sales Director - Americas Construction at ALIMAK GROUP 
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