Last July publish in this Blog a case of successful management like Apple. In August I bring a business case with less success: Uber. The technological giants carry out negotiations that appear in all business schools. Some are examples of management to study and draw positive conclusions when managing multinationals. However, business failures sometimes also serve to draw conclusions from what should not be done. Uber has a dubious reputation in many countries because he enters as “an elephant in a hardware store”. I say this with all due respect, of course. I read this information from the New York Times that seems to me the most fair to Uber’s business reality
Dr. Porter’s initial training was in aerospace engineering at Princeton University. He then earned an M.B.A. from Harvard Business School and a Ph.D. in Business Economics from Harvard’s Department of Economics. His research approach—applying economic theory to complex systemic problems—reflects these multidisciplinary foundations. In 2000, Harvard Business School and Harvard University jointly established the Institute for Strategy & Competitiveness to provide a home for his research.