Evolution of the U.S. Construction Market: Public Works vs. Private Cycles, Financing and the Medium Term Outlook

01/28/2026 Luís Morral

Houston, January 28, 2026.- Over the past two decades working across different construction markets, I have seen firsthand how public and private construction cycles behave very differently. While both are influenced by the broader economy, they respond to distinct drivers, financing … Continue reading Evolution of the U.S. Construction Market: Public Works vs. Private Cycles, Financing and the Medium Term Outlook

Digital Transformation of the Construction Industry

The Digital Transformation of the Construction Industry

12/11/2025 Luís Morral

Texas, December 11, 2025.- The construction sector, traditionally characterized by fragmented processes and limited data integration, is now entering a decisive phase of digital maturity. The convergence of advanced technologies such as IoT, BIM, AI, and cloud computing is redefining how … Continue reading The Digital Transformation of the Construction Industry

Managing Employees in a Multinational

Managing Employees in a Multinational During the Last Quarter of 2025

11/11/2025 Luís Morral

Texas, November 11, 2025.- The last quarter of any fiscal year is decisive for multinational corporations. It is a period where short-term operational pressure converges with long-term strategic planning, requiring managers to balance performance, people, and future positioning. In 2025, this challenge … Continue reading Managing Employees in a Multinational During the Last Quarter of 2025

The Current State of Public Infrastructure Construction in Europe Compared to the Rest of the World

09/15/2025 Luís Morral

Madrid, Setember 15, 2025.- Public infrastructure construction has always been a reliable barometer of economic strength and political ambition. In 2025, the sector is under pressure to deliver not just in terms of physical assets but also in meeting expectations around sustainability, … Continue reading The Current State of Public Infrastructure Construction in Europe Compared to the Rest of the World

Adaptive Leadership in Multicultural Environments

Adaptive Leadership in Multicultural Environments: Balancing Local Sensitivity with Global Vision

08/05/2025 Luís Morral

Madrid, August 5, 2025.- In a world where multinational companies operate across borders, time zones, and cultures, leadership cannot follow a one-size-fits-all approach. Success increasingly depends on the ability of executives to adapt their leadership style to local contexts — while … Continue reading Adaptive Leadership in Multicultural Environments: Balancing Local Sensitivity with Global Vision

How Multinational Companies Balance Speed with Control

Organizational Agility and Decentralized Decision-Making: How Multinational Companies Balance Speed with Control

07/21/2025 Luís Morral

Madrid, July 21 2025.- In today’s global business environment, multinational companies face increasing pressure to respond quickly to market shifts, customer demands, and operational disruptions. As a result, organizational agility — the ability to move fast, adapt swiftly, and innovate consistently … Continue reading Organizational Agility and Decentralized Decision-Making: How Multinational Companies Balance Speed with Control

The Strategic Value of Transparency in Multinational Management

06/09/2025 Luís Morral

Madrid, June 9, 2025.- In today’s global business environment, transparency is no longer a soft value—it is a strategic imperative. For multinational companies, managing operations across borders, cultures, and regulatory frameworks requires a governance model rooted in openness, accountability, and clear … Continue reading The Strategic Value of Transparency in Multinational Management

Egocentric Psychopaths in Executive Roles

The Hidden Threat: The Impact of Egocentric Psychopaths in Executive Roles

03/11/2025 Luís Morral

Madrid, March 11, 2025.- In the corporate world, leadership is crucial for the success and stability of any organization. However, when individuals with psychopathic tendencies reach executive positions, they can create significant problems for a company’s culture, ethics, and long-term performance. … Continue reading The Hidden Threat: The Impact of Egocentric Psychopaths in Executive Roles

current trends in business leadership

Current trends in business leadership

02/11/2025 Luís Morral

Madrid, February 11, 2025.- Current trends in business leadership include digital transformation, remote and hybrid work models, and a strong focus on diversity, inclusion, and sustainability. Leaders are increasingly adopting agile strategies, data-driven decision-making, and ethical practices to navigate rapidly evolving markets. … Continue reading Current trends in business leadership

ERP, Keys to choosing and implementing the best ERP in your company

Keys to choosing and implementing the best ERP in your company

12/09/2024 Luís Morral

Madrid, December 9, 2024.- Enterprise resource planning software is an essential tool for business management. It is an integrated solution that optimizes processes, centralizes data and improves project management. Throughout my career, I have experienced three major ERP transitions, each … Continue reading Keys to choosing and implementing the best ERP in your company

Norwegian business culture

Debate on Norwegian business culture

11/14/2024 Luís Morral

Madrid, November 14, 2024.- Below, I present a tutorial on Norwegian business culture, sourced from a consultancy, which explores the essence of being a business manager in this country. Drawing from my extensive experience working with Nordic companies and Nordic colleagues … Continue reading Debate on Norwegian business culture

Critical Trends Country Sales Manager

2025 Outlook: Critical Trends Every Country Sales Manager Needs to Embrace for success

10/07/2024 Luís Morral

Madrid, 7 october, 2024.- As we approach 2025, the role of a Country Sales Manager will continue to evolve, influenced by several key trends that are shaping the broader business landscape. Here are some of the most significant trends that Country … Continue reading 2025 Outlook: Critical Trends Every Country Sales Manager Needs to Embrace for success

CEOs, The 50 years old threshold for top managers

The 50 years old threshold for top managers

08/03/2023 Luís Morral

Madrid, August 3, 2023.- The world is constantly changing, and we must change with it, how many times we have heard these words and didn´t get the message. Current enterprises scale of values and the economic dynamic environment is inviting many … Continue reading The 50 years old threshold for top managers

Elon Musk´s Business, Elon Musk´s Management

What should the new CEOs rescue from Elon Musk’s management?

04/20/2023 Luís Morral

Madrid, April 20, 2023.- A CEO who has managed to lead the auto industry towards electrification. A CEO who started the race of private space flights and services and even making us dream of colonizing Mars. A CEO who has acquired … Continue reading What should the new CEOs rescue from Elon Musk’s management?

Microsoft, Amazon and Tesla will hit $5 trillion valuations soon

08/03/2022 Luís Morral

Madrid, August 3, 2022.- Do consumers want our brands to bill trillions or for them to listen to us, give us technical support and give us the best personal treatment? It’s just a question. The big technology companies are living their … Continue reading Microsoft, Amazon and Tesla will hit $5 trillion valuations soon

Sustabinability is big business today and will be in the future1 Comment

Sustabinability is big business today and will be in the future

07/05/2022 Luís Morral

Madrid, July 5, 2022.- The industry, business culture and vision around sustainability and the circular economy gain importance. Companies of all sizes and turnover are interested in hiring professionals to help them create this initiative. Experts say that it is the … Continue reading Sustabinability is big business today and will be in the future

CEO, Self-Coaching tips for leaders

Self-Coaching tips for leaders

06/21/2022 Luís Morral

Madrid, June 21, 2022.- The professional life of a CEO registers all kinds of situations, results, frustrations and joys. The CEO is responsible for the figures of a great company with the talent of all its employees. And to achieve these … Continue reading Self-Coaching tips for leaders

Mental Health Business, The care and management of our mental health is one of the keys for current and future generations

The care and management of our mental health is one of the keys for current and future generations

04/19/2022 Luís Morral

Madrid, April 19, 2022.- In today’s world Mental Health is one of our main assets. We should take care and properly manage it in every home, company, institution, or group. I had previously published an article on this website about … Continue reading The care and management of our mental health is one of the keys for current and future generations

KPMG Survey: CEOs estimate economic recovery from 2022, Luis Morral Professional Blog, world recovery

KPMG Survey: CEOs estimate economic recovery from 2022

04/12/2021 Luís Morral

Madrid, April 12, 2021.- Citizens, companies, public and private organizations, governments, unions … we are all looking for an answer to the question: When does the economic recovery begin in the Post COVID-19?. KPMG has conducted a survey among an important group of … Continue reading KPMG Survey: CEOs estimate economic recovery from 2022

LUÍS MORRAL, Sales Director – Americas Construction at ALIMAK GROUP

Professional Web, Luís Morral @luismorral_

Tag: BUSINESS