Climate change can be denied, but it is clear that the climate has changed in the last 50 years. The death of the Welfare State can be denied, but the population pyramid has changed drastically. And technology, added to finances, looks for new ways to guarantee our level of purchase and the future of pensions.
Last July publish in this Blog a case of successful management like Apple. In August I bring a business case with less success: Uber. The technological giants carry out negotiations that appear in all business schools. Some are examples of management to study and draw positive conclusions when managing multinationals. However, business failures sometimes also serve to draw conclusions from what should not be done. Uber has a dubious reputation in many countries because he enters as “an elephant in a hardware store”. I say this with all due respect, of course. I read this information from the New York Times that seems to me the most fair to Uber’s business reality